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Stern's message is spot on and, just with from own experiences, management is legitimately intimidated by the SEIU in a whole new way. His "carpet bomb" approach to organization, which sometimes amounts to an occasional willingness to soften union demands temporarily, is quite brilliant. Get the numbers, and you can influence policy a hell of a lot more effectively than insisting on a "boutique" union. Bargaining becomes a formidable challenge for management when the contract is up. Perfectionism doesn't work in a labor rebuilding mode. We have to get membership up, and then we can become demanding, not the reverse. Good workers will always be in high demand. I support the SEIU vision; not just because I'm part of it, but because human psychology research supports it.